Ironically, the presence of a big name in a horror movie can actually hurt its chances with horror fans. “Let’s face it, when you see Sandra Bullock or Hilary Swank up there on screen, it lets you know that this is gonna be one of those PG horror movies. Those tend to be horror movies for people who don’t like horror.” In fact, “The Reaping” is R-rated, but his point remains: the horror crowd can smell a soft R from a mile away. Usually, a film’s marketing provides a clue, hence those nasty billboards for the new horror flick “Captivity,” which appeared to show a young woman being brutalized...
-Quentin Tarantino (on Hollywood’s horror new trend)